Check Your Social Media Calendar

Checking your social media calendar is one of the first things you should do as a social media manager. This allows you to stay up to speed with everything you and your marketing team are supposed to do at their respective times. 

Your calendar will also enable you to organize better and prioritize your tasks appropriately. Alternatively, consider hiring a professional social media manager to take the responsibilities off your shoulders and still achieve the desired results.

Posting Schedule

When posting content on your business's social media handle, remember that every platform draws attention at distinct times and days. Sticking to the right timing will help you gain the kind of engagement you want on your social media posts. 

For instance, the most appropriate times to post on Facebook are Wednesdays and Thursdays; on Twitter and Instagram, the best times to post are Wednesdays and Fridays. You can further fine-tune your posting times according to your time zone and the hours your audience is most active.

Keeping in mind the exact time and date of posting can be arduous. Therefore, hiring a reputed digital marketing expert is recommended to help you stay abreast of all the right times to float your content on various social media platforms.

Reply to Comments

Responding to your viewers' comments allows them to feel heard and valued. Moreover, your business's reputation and customer trust are directly linked to your response times on social media. 

Hence, this brings you a great opportunity to influence the perspective of your targeted audience by taking the assistance of a professional digital marketing specialist.

Remember that social media is about people. So, if you want to sustain your business on a social media platform for the long run, ensure to keep your audience happy!

Watch Your Competitors

Another important trick for social media success is to stay ahead of your competitors. It is important to keep tabs on your competitors' activity and understand what their target audience likes and dislikes about them. 

This information will enable you to find smarter alternatives and develop error-free strategies to become relevant to your potential customers.

Find Industry-Related Keywords

Staying up-to-date with industry trends and updates allows you to have the upper hand at all times. Google Alerts can greatly help you trace all the latest, in-vogue keywords across all the sources that Google tracks. 

Alternatively, you can take help from a top-performing digital marketing specialist to help you target the most appropriate keywords for your social media posts.

Discover Trending Hashtags

Before doing your hashtag research, ensure setting goals you wish to accomplish with your hashtag plan. For instance, if your focus is to improve your brand's engagement, awareness, and reach, you should target keywords that revolve around your brand and offerings. 

On the other hand, if you are looking to enhance your customer relationships, try targeting keywords that your customers are likely to use to engage with your brand on social media. 

Once you identify your goals, the next step is to discover hashtags for each purpose specifically. You can also take help from a social media marketing expert to create interactive content for your business's social media accounts.

About us

VFR Direct, LLC can be your one-stop shop if you need quality digital marketing solutions for your business. Our services include Google Ads, SEO, listings, social posting, content, Facebook Ads, and website development. For more details, contact us at (480) 744-1446 or govfrdirect@gmail.com. Schedule a free 1-on-1 consultation with our specialist, or send us a message on our contact form!