Build a Robust Account Structure

The key to achieving stellar PPC performance lies in the basics — the account structure. Most often, businesses without knowledge or experience dive into building their own accounts and make a huge mess. Here’s what you can do; break down your campaigns and ad groups by looking at your business’s website structure. Keep in mind that running multiple campaigns does more harm than good. 

Additionally, remember to use 30 keywords per ad group followed by two-three ads per group that comprises keywords within the ad text. You also want to ensure the relevancy of your keywords, ads, and landing pages, since it directly influences the interest and engagement of your targeted audience with your website. You can also hire a professional digital marketing agency in town to help you take the burden off your shoulders and ensure desired results.

Focus on High-Performing Keywords

As a business owner, you must know the importance of picking the right words for your website’s marketing campaigns, but finding those isn’t easy!

One easy way to determine the right keywords is by focusing on your business’s top-performing products and services and key performance indicators, as these components play a vital role in lead conversions. 

Alternatively, you can also consider taking the assistance of a top digital marketing agency to help you target the right keywords and ultimately boost sales.

Build A Negative Keyword List

Keyword targeting drives significant results, but it is also pretty easy to lose a large sum of money on not-so-relevant searches. This is why regular monitoring of your negative keyword lists is important in lowering costs and boosting the overall results of your marketing campaign. 

One of the ideal ways to identify negative keywords is by knowing what people are typing on search engines to be able to see your ads. Luckily, top-performing digital marketing agencies are here to help you do that!

Pause Keywords with Poor Performance

Another important aspect of keyword targeting is identifying the poorly performing keywords. Make sure to do your homework before pausing a keyword and understand why the particular set of the keyword(s) are not performing well. A few tips that can help you identify low-performing keywords are:

• The keyword’s bid is not adequately high.
• The keyword has a low search volume.
• The match type is either too restrictive or too broad.

Optimize Ads and Create New Ad Text

You should never overlook the importance of optimizing your ad text. Focus on consistently checking and tweaking your website’s ad copy to boost your PPC performance. You can also consult with a reputed digital marketing agency in town to achieve desired results.

About us

Look no further than VFR Direct, LLC, if you need top-notch digital marketing solutions for your brand. We believe every marketing project is unique; therefore, we approach each challenge with fresh energy and input to offer you the best results. Our services include Google Ads, SEO, listings, Facebook Ads, social posting, content, and website development. For more details, call us at (480) 744-1446 or govfrdirect@gmail.com. You can also schedule a free 1-on-1 consultation with our specialist or shoot us a message on our contact form!